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Year 5s Take on Hamleys
More than 384 million toys were bought for children in 2011 making the UK toy industry worth over £3 billion a year. But what would happen if it the children were put in charge of making them? Well, Year 5 students at Brackenbury Primary School in West London were given the chance to do just this – as they became toy makers in their ‘Trash to Treasure’ Lesson Time Project at school.

Exploring Environmentalism

Working in teams, the students got creative and began designing their own eco-friendly toy. Using everything from old newspapers and card to bottles and wood, they created a range of products that would make any toy shop proud. During the project, teacher Georgina had an excellent idea. As she was teaching her students about the environment and manufacturing processes she realised this was the perfect opportunity to bring their learning to life.

Georgina encouraged the class to write letters to Hamleys toy store in London, telling them about their innovative ideas and finely crafted toys. Before long, they received a reply, not only congratulating students on their work but inviting them along to have an exclusive tour of the toy giant’s flagship store on Regents Street!

An Enterprising Trip to Hamleys

It was an exciting day for everyone as students were able to see how toys are produced and sold in the commercial world, recognising the same steps that they had gone through themselves – from coming up with great ideas to marketing and branding.

Georgina said, “They were asking really intelligent questions about how toys were made and where they had come from. Since they have been through the same process themselves, they could see things in an enterprising way.’

Hamleys staff members were so impressed they even sent someone to Brackenbury to be a judge as the students presented their final products and business pitches later on in the term.

One student said it was the best trip she had ever been on – and all down to her own hard work. Just shows where a little enterprise can take you!

Brackenbury Primary School are working together with Enabling Enterprise to embed enterprise throughout their curriculum. They’ve been taking part in exciting lesson time projects, challenge days and trips to top businesses. If you’d like to find out how you can get involved, Contact Us.

About Enabling Enterprise: … Our Mission Enabling Enterprise is an award-winning not-for-profit social enterprise, set up...



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