The School:

Tenterfields Primary School is in their fourth year working with Enabling Enterprise. Back in school, students have been busy developing their Essential Skills by creating a new society on a faraway moon in the ‘Operation: Moonbase‘ Challenge Day. Today’s trip was a fantastic opportunity for students from Years 4 to 6 to put their Using Imagination and Sharing Ideas skills to the test with the support from professional business volunteers.

The Business:

The Chambers of Commerce have helped businesses in Greater Birmingham grow over the last 200 years. Over 3,000 businesses are members of the Chambers. From the largest, such as Jaguar-Landrover, to small businesses, the Chambers work with them to create more jobs in the city and campaigns for further government support.

The Challenge: Marketing Moguls

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the Essential Skills required to do their jobs. Students then went on a tour of the premises, which allowed the teams to see the great variety of jobs available in the world of marketing.
Students took on the role of a marketing team at a new and exciting company that stocks and sells chairs. Teams first undertook crucial market research to find out what features and benefits the employees wanted before Using Imagination to design a brand new chair. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design. Next up, teams decided on the most effective advertising strategy to promote their new product.
The day culminated in teams pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their chair was the one to buy.

What they said:

  • “Another great EE experience for the children today. Working in mixed year group teams, the children had an opportunity to learn about the business and apply their essential skills in an engaging design and marketing challenge” – Teacher
  • “It was wonderful to see the children apply these important skills in the challenge today here at GBCoC. Their confident presentations were delivered with such amazing professionalism” – Volunteer
  • “I think it is really good as it is my first time on an EE trip. My team worked really well together and I enjoyed learning about the business and designing and marketing a chair was good fun!” – Student
  • “I think today was good because you get to work with other children. The challenge is very creative and I enjoyed designing a new chair.” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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