The School:

Malmesbury Primary are in their 4th year working with Enabling Enterprise. Back in school, students have been busy developing their Essential Skills by creating “Future Transport” on their Challenge Day this academic year. Today’s trip was a fantastic opportunity for students from Year 4 to put their Creativity and Presenting skills to the test with the support from professional business volunteers.

The Business:

Forward3D helps top brands stay visible online. For example Forward3D helps British Airways, Gucci and John Lewis advertise and reach customers over the internet. This may be through adverts before a YouTube video starts or by making sure certain brands come up when you do a Google search. The company employs over 300 people across offices in London, New York, Shanghai, Seoul and Tokyo.

The Challenge: Marketing Moguls

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the Essential Skills required to do their jobs. Students then went on a tour of the premises, allowing them to see the great variety of jobs available and experience what it is like to work in the Forward3D offices.
Students then took on the role of a marketing team, providing advice for a company that stocks and sells chairs for office workers. The students learnt about the 4 Ps of marketing to come up with a product, promotional strategy, price and place to advertise. Using the employees of Forward 3D as their sources of information, teams undertook crucial market research to find out what features and benefits office workers want in a chair before Using Imagination to design a brand new chair. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design. Next, teams decided on the most effective advertising strategy to promote their new product.
The day culminated in teams pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their chair was the one to buy.

What they said:

  • “This is a great experience for the children, thank you!” – Teacher
  • “These designs are incredible and it was great to see how the children shared their ideas; it is really hard to choose a winner!” – Volunteer
  • “I was proud of my presentation and how my group worked together. We made a chair that the office workers wanted because we listened carefully and shared our ideas as a team.” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting enablingenterprise.org

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