The School:

Wendell Park are in their 4th year working with Enabling Enterprise. Back in school, students have been busy developing their Essential Skills by taking part in the ‘Level Up!‘ Challenge Day. Today’s trip was a fantastic opportunity for students from Years 3 and 4 to put their Using Imagination and Sharing Ideas skills to the test with the support from professional business volunteers.

The Business:

Experian pH was established in 1987 with the objective of helping clients to understand their customer base and identify new business opportunities. The founders’ experience in consulting and IT has allowed pH to develop a series of database tools to model potential marketing opportunity with financial risk.


The Challenge: Marketing Moguls

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the Essential Skills required to do their jobs. Students then went on a tour of the premises, which allowed the teams to speak with more Experian employees about their office and gather information for their upcoming challenge.
Students took on the role of a marketing team at a new and exciting company that stocks and sells chairs. Teams first undertook crucial market research to find out what features and benefits the employees wanted before Using Imagination to design a brand new chair. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design. Next up, teams decided on the most effective advertising strategy to promote their new product.
The day culminated in teams pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their chair was the one to buy.

What they said:

  • “It was fantastic to see the children so engaged and excited by the task, sharing ideas and working in their teams. I was particularly impressed by their confidence interviewing the volunteers.” – Teacher
  • “I really this this is a great initiative. There was nothing like this when I was at school and work was viewed as something scary and all hard work. I think today the children have learnt that work can be exciting, fun and interesting and has demystified it for them.” – Volunteer
  • “We had a few problems with our team but we talked them through and we were able to stay positive and get the job done in the end which made me feel proud.” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting enablingenterprise.org

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