The School:

Isle of Ely Primary School in Cambridgeshire is in its third year of working with Enabling Enterprise. This growing school has been consistently embedding a set of eight essential skills through lesson-time projects, trips to top businesses and even planning a new society for a distant moon in their most recent Challenge Day. Today’s trip was a fantastic opportunity for students from Year 2 to put their Using Imagination and Sharing Ideas skills to the test with the support from professional business volunteers.

The Business:

The Civil Service helps the government of the day develop and implement its policies as effectively as possible. These offices include The Department for Local Government, Her Majesty’s Revenue & Customs (HMRC) and the Department for Business, Innovation and Skills. Today’s volunteers – Susan, Nafesa, Jackie, Dean, Karen & Robert – worked across a range of sites and departments and were able to provide valuable insights for the students.

The Challenge: Marketing Moguls

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the essential skills required to do their jobs. Students then went on a tour of the premises, which allowed the teams to see the great variety of jobs available in the Civil Service.
Students took on the role of a marketing team at a new and exciting company that stocks and sells chairs. Teams first undertook crucial market research to find out what features and benefits the employees wanted before Using Imagination to design a brand new chair. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design. Next up, teams created an exciting poster to advertise their new product.
The day culminated in teams pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their chair was the one to buy.

What they said:

  • “They have amazed me – usually they really struggle to work together for a long time and their presentations were fantastic.” – Teacher
  • “It’s been a really great day; the kids are so much fun and have brilliant ideas.” – Volunteer
  • “I found out that you have to help people if you work here so now I want to.” – Student
  • “Our chair is the best because we discussed all the ideas together and used all the skills today!” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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