The School:

Cowley St Laurence are in their 4th year working with Enabling Enterprise. Back in school, students have been busy developing a set of eight Essential Skills through Lesson-Time Projects in their classrooms, as well as a Challenge Day called ‘Operation: Moonbase’.

Today’s trip was a fantastic opportunity for students from Year 5 to stretch their Essential Skills outside the classroom, particularly honing in on Using Imagination and Sharing Ideas in a workplace context as they were supported by professional business volunteers.

The Business:

Part of Eurovia UK, Hounslow Highways is the highways service provider working on behalf of the London Borough of Hounslow. They are responsible for maintaining the roads, pavements and street lighting across the borough, as well as providing a number of other key services including street cleaning, winter maintenance and enforcement.

The Challenge: Marketing Moguls

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the Essential Skills required to do their jobs. Students then went on a tour of the Hounslow Highways depot which allowed them to learn about the wide variety of road maintenance machinery as well as an Operations Room which oversees the locations of all the Hounslow Highways vehicles in the borough. This tour also allowed the student teams to realise there was a great variety of jobs available in the world of marketing, too.
Back in the room, the budding entrepreneurs took on the role of a marketing team at a new and exciting company that stocks and sells chairs. Teams first undertook crucial market research to find out what features and benefits the employees wanted before Using Imagination to design a brand new chair. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design. Next, teams decided on the most effective advertising strategy to promote their new product.

The day culminated in teams pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their chair was the one to buy.

What they said:

  • “I’m so proud of you guys today! Every one of you participated, challenged yourselves and encouraged each other. The teamwork today has been amazing and we have lots to share back at school!” – Teacher
  • “So inspirational to see the children using their creativity and teamwork skills to come up with fantastic pitches. It was also great to see how they grew in confidence over the course of the day.” – Maggie Hall, Group CR & Sustainability Advisor, Eurovia UK
  • “Our team’s goal today was to aim high. We did this be trying our best, discussing all our ideas and helping each other.” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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