The School:

Located in the London Borough of Enfield, Eversley Primary School is in its second year working with Enabling Enterprise. Back in school, students have been busy developing their Enterprise Skills by investigating a mysterious crime scene on their school premises and by setting up a brand new human colony on a distant planet. Today’s trip was a fantastic opportunity for a select few from this year’s cohort of Year 5’s to impress everyone once more as they stretched their Staying Positive and Problem Solving skills outside the classroom and put their essential skills to the test in this exciting workplace, with the support from professional business volunteers.

The Business:

Exterion Media is a leading Out-of-Home media company. They specialise in engaging audiences for leading brands and are at the very forefront of interactive outdoor advertising, owning space on billboards, buses and the rail network. Today, volunteers Alan, Amy, Najima and Seun were on hand to support the 9- and 10-year olds on this creative challenge. Let’s find out how they got on.

The Challenge: Marketing Moguls

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the Essential Skills required to do their jobs. Students then went on a tour of the premises, which allowed the teams to see the great variety of jobs available in the world of marketing and Out-of-Home media production. A particular highlight was a tour of the warehouse where children were able to see how adverts are printed, assembled and transported to their final destinations.
Back in the room, students took on the role of a marketing team at a new and exciting company that stocks and sells chairs. Teams first undertook crucial market research to find out what features and benefits the employees wanted before Using Imagination to design a brand new chair. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design. Next up, teams decided on the most effective advertising strategy to promote their new product.
The day culminated in teams pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their chair was the one to buy.

What they said:

  • “I’ve been really impressed with their teamwork today. They are students mixed up from different classes, but they have worked so well together.” – Teacher
  • “I just love how creative their ideas are. They really thought about what we said we wanted in a great office chair and put this into their design.” – Volunteer
  • “Using Imagination means coming up with extraordinary ideas, which we most definitely have!” – Student
  • “When we were doing our presentations, a couple of us got stuck, but we helped each other to stay positive and keep going.” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting enablingenterprise.org

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