The School:

Riverley are in their sixth year working with Enabling Enterprise. Back in school, students from Years 1 to 4 have been busy developing a set of eight Essential Skills by running exciting lesson time projects such as opening their own gallery and designing their own chocolate bar. Today’s trip was a fantastic opportunity for students from Year 5 to put their Using Imagination and Sharing Ideas skills to the test with the support from professional business volunteers from London City Airport.

The Business:

In 2017, London City Airport served 4.5 million passengers. Built in 1987, the airport is a key link to London’s financial services centre and operates flights from 11 airlines to over 44 destinations. The airport is about to implement a £400m development programme that will enable more aircraft to fly in and out and will generate 1,600 new jobs, as well as 500 jobs during the construction phase.

The Challenge: High Fliers

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the Enterprise Skills required to do their jobs. Students then went on a tour of the airport, which allowed the teams to see the great variety of jobs available in the world of aviation. They got to see planes and private jets take off on the runway, before making their way to arrivals and departures, where they received their boarding passes and checked in their baggage! They had the opportunity to visit different airlines which was useful market research for today’s challenge.
Students took on the role of a marketing team and given the task of re-branding a failing airline ‘Abacus Airways’. Teams first undertook crucial market research to find out what target markets they could cater for and looked at successful marketing campaigns from other airlines. They then showed off their Using Imagination to design a brand billboard campaign. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design.
The day culminated in teams pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their rebranding ideas would see ‘Abacus Airways’ soar to success!

What they said:

  • “This is such a good opportunity for them. Some of these children have never been to an airport before!” – Teacher
  • “I am really impressed with how well they listened throughout the day. They pulled together their knowledge of London City Airport into their presentations.” – Volunteer
  • “Aiming High will be really important today. If you think you can accomplish something and try, your dreams will come true!” – Student
  • “When we didn’t agree, we tried to explain our idea and convince each other to choose it.” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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