The School:

Kinlet and Farlow Primaries are in their 2nd year working with Enabling Enterprise. Back in school, students have been busy developing their Enterprise Skills by setting up greetings card companies, creating radio programmes and taking on the challenge to design transport for the future. Today’s trip was a fantastic opportunity for students from Year 6 to put their Using Imagination and Sharing Ideas skills to the test with the support from professional business volunteers.

The Business:

With more than 180,000 people in over 40 countries, Capgemini is one of the world’s foremost providers of consulting, technology and outsourcing services. The Digital Delivery Centre in Telford provides services for HMRC, Royal Mail and range of other clients. Capgemini is one of the biggest private sector employers in Telford.

The Challenge: Marketing Moguls

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the Enterprise Skills required to do their jobs.
Students took on the role of a consultants to advise the company ChairCo. on how to turn around their failing chair company. Teams first undertook crucial market research to find out what features and benefits the employees wanted before Using Imagination to design a brand new chair. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design. They then workshopped a new name for ChairCo to make it more attractive to those buying the chairs. Next up, teams decided on the most effective advertising strategy to promote their new product so that the target customers would be sure to hear about it!
The day culminated in teams pitching their design and marketing ideas to a panel of ChairCo “directors” in the hope that they could persuade them that they were the consultants for the job.

What they said:

  • “I have seen the children learn about the workplace and have the opportunity to meet and work alongside employees from the company” – Teacher
  • “I enjoyed helping the students get involved and challenge themselves with their task, and helping them gain confidence to stand up and speak in from of others was rewarding” – Volunteer
  • “I developed the skill of being able to speak in front of people as normally I would not do that and get stage fright, so was proud of that” – Student
  • “We were really pleased with how we worked together, when we didn’t even know each other that well. We shared ideas and listened to each other’s ideas and were positive about them all” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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