The School:

From the London Borough of Newham, Vicarage Primary School is in its second year of working with Enabling Enterprise. Back in school, students have been busy developing their Enterprise Skills by completing whole-school Challenge Days when, for example, when they created their very own political parties from scratch or more recently when they investigated a mysterious crime scene on their school premises. Today’s trip was a fantastic opportunity for a selection of Year 4 students to stretch all eight of their essential enterprise skills outside the classroom, particularly putting their Listening Carefully, Sharing Ideas and Problem Solving skills to the test with the support from professional business volunteers.


The Business:

Westfield Corporation is one of the world’s leading shopping centre companies with iconic retail destinations in London, New York, San Francisco and Los Angeles among its portfolio of 40 centres. The Vicarage students were lucky enough to be joined today by Ashley, Mo, Simon and Terri from Westfield Stratford City. Let’s find out how they got on…

The Challenge: Superior Service

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the Enterprise Skills required to do their jobs. Students then went on a tour of the shopping centre, which allowed the teams to see the great variety of jobs available in the world of retail. Students got an exclusive behind-the-scenes tour as they were let into the back of house where they met the Security and K-9 teams, who gave them even more insights as to what goes on at Westfield.
Back in the room, teams took on the role of Customer Service Assistants, where students applied their Problem Solving skills to ensure customer experiences were positive and customer satisfaction remained high by Listening Carefully. Tasked with promoting customer loyalty, teams needed to create a brand-new scheme to attract and retain customers.


The day culminated in student Customer Service Teams presenting their work, putting their Sharing Ideas skills to use in demonstrating their understanding of customer service and customer loyalty incentives.

What they said:

  • “This is really well linked to the Challenge Day we had back at school in terms of the skills. It’s been fantastic for their reasoning abilities! The tour was awesome, so a really big thank you for giving them this experience!” – Assistant Head Teacher
  • “The questions they asked were really good, they were really interested in our jobs and everything that goes on here! Also I think the skills you teach are really important: they are the real life skills. I think all schools should teach a lot more of that.” – Volunteer
  • “It was also great to see this girl who was quite shy at the start of the day, but in the presentation with her group, she really came out and opened up as she felt the support from her team.” – Volunteer
  • “To tackle customers issues, you have to apologise about the problem they have and try to keep them happy by offering lots of discounts.” – Student
  • “We were the best team today because we listened to everyone’s ideas to come up with the best loyalty card.” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting enablingenterprise.org

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