The School:

Grendon Primary School, a longstanding partner of Enabling Enterprise located in south Birmingham, have worked with Enabling Enterprise for the fourth year running. Back in school, students have been busy developing their Enterprise Skills by designing, building and testing new forms of transport for the future. Today’s trip was a fantastic opportunity for students from Year 4 and Year 5 to put their Using Imagination and Sharing Ideas skills to the test with the support from professional business volunteers.

The Business:

The Chambers of Commerce have helped businesses in Greater Birmingham grow over the last 200 years. Over 3,000 businesses are members of the Chambers. From the largest, such as Jaguar-Landrover, to small businesses, the Chambers work with them to create more jobs in the city and campaigns for further government support.

The Challenge: Marketing Moguls

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the Enterprise Skills required to do their jobs. Students then went on a tour of the premises, which allowed the teams to see the great variety of jobs available in the world of marketing. They were also able to develop their Problem Solving skills through collecting some market research during the tour to help with their challenge.
Students then took on the role of a marketing team at a new and exciting company that stocks and sells chairs. Teams used their research to work out what features and benefits the employees wanted before Using Imagination to design a brand new chair. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design. Next, teams decided on the most effective advertising strategy to promote their new product.
The day culminated in teams pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their chair was the one to buy.

What they said:

  • “Every single student has stood out to me – they made so much progress throughout the day!” – Teacher
  • “The students were absolutely fantastic – I’m so impressed with their presentations and teamwork!” – Volunteer
  • “I’m most proud of my team: we were working with such great people all day!” – Student
  • “We used our imagination to design a chair to suit everyone’s needs!” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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