The School:

Maidenhall Primary is in its second year of working with Enabling Enterprise. Right back at the start of the academic year, students kicked off their enterprise education programme by applying a set of eight essential Enterprise Skills to a very special ‘Crime Scene Challenge’. Today’s trip was a fantastic opportunity for a select group of Year 4 students to stretch those same skills outside the classroom, especially honing in on Using Imagination and Sharing Ideas as they were supported by a wide range of wonderful volunteers from an internationally known business.

The Business:

TUI Group is the largest leisure, travel and tourism company in the world, and owns travel agencies, hotels, airlines, cruise ships and retail stores. Today at their head office in Luton, an array of volunteers including Andy, Bappi, Beth, Kirsty, Sherrie and Shri were on hand to support the budding entrepreneurs on a creative challenge. Let’s find out how they got on…

The Challenge: High Fliers

The day started off with the students interviewing the TUI volunteers to find out about their different roles, responsibilities and the Enterprise Skills required to do their jobs. Students then went on a thorough tour of the premises, which was extremely insightful and allowed the teams to see the great variety of jobs available in the world of holiday planning, marketing and resorts. The students were really inspired by the incredible office space, which has elements of cruise ship design and its own pretend airport departure lounge!
Taking on the role of holiday planners on behalf of TUI, students were challenged to apply their Using Imagination and Problem Solving skills to come up with a brand new holiday destination that TUI could add to their portfolio of exciting destinations. Teams were also Aiming High for specific groups of people they had chosen as their target market.

Working in a Team within tight deadlines, the 8 and 9-year olds managed to put together a variety of colourful and persuasive webpage mock-ups for a holiday resort in their chosen destination. These proved really useful in the last part of the day when the teams presented their ideas in a buzzing Holiday Trade Fair, which was judged by 4 additional TUI staff, who were extremely impressed by the confidence shown by all the students. The quality of their work was so good that all teams walked away with not only TUI goodies to take back to school, but also a special skill award for each team as all their efforts in such a short amount of time were truly impressive!

What they said:

  • “It was a great experience to visit a local business. The volunteers and the EE staff were fantastic as they engaged the pupils and developed their understanding. This certainly developed their enterprise skills and there’ll be plenty to discuss with others back at school as we can certainly share what fantastic career opportunities there are in a place like this!” – Teacher
  • “I think it’s really important for young people like yourselves to be learning those skills because they will enable you to choose from the wide range of apprenticeships we offer here at TUI.” – Volunteer
  • “For us it’s how big an impact these skills have and how effective they are. Doing days like this works really well – it’s certainly something we can do a lot more of.” – Volunteer
  • “I thoroughly enjoyed it! I’d definitely do it again.” – Volunteer
  • “The receptionist commented that the children were the most polite people she’d ever seen. Not only that, they were so smart – and really confident, too! And I liked how receptive they were, and the fact that their imagination had no filters.” – Volunteer
  • “I’d really love to work in a place like this when I am older, it’s amazing!” – Student
  • “Come to our fantastic resort – you will have a wonderful time because we are the best team!” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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