The School:

Caister Academy is in their second year working with Enabling Enterprise. Previously, students have been busy developing their Enterprise Skills by completing the Day in Politics and Social Entrepreneur Challenge Days. Today’s challenge was a fantastic opportunity for students from Year 9 to put their Enterprise Skills to the test.

The Challenge: Business in a Day

Students became entrepreneurs for the day by competing in teams to set up a company selling merchandise for an event of their choosing. Teams started the day with a quiz, which asked students to reflect on their strengths and interests; they used this to assign their director roles for the day. Students needed to demonstrate that they were Working in a Team during their whirl-wind tour of business and set of mini-challenges. Students were also Being Creative when they formed their own company logo and designed a prototype merchandise product. Problem Solving was paramount when teams thought about how they could spend their potential investment of £250,000. The challenge culminated with teams Presenting their ideas, designs and prototypes in hopes of being the winning team.

What they said:

  • “As they go through the day, they are speaking to each other more and more. Even some of the students we were more sceptical about, are getting lots out of it.” – Teacher
  • “The students have really got engaged with the creativity and this is having a positive effect on their teamwork.” – Teacher
  • “It’s tough when you have people in your team that don’t want to take part at the start. As we’ve gone through the day though, we’ve pulled together more.” – Student
  • “We can use our team skills going forward in school and in life.” – Student
  • “Communication has been so important, our products are great because we talked about the ideas first sand asked for help” – Student
  • “We use Enabling Enterprise to fill some of the skills gaps that we had already identified in Key Stage 3.” – Principal

Thanks to everyone for such a great Challenge Day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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