The School:

St Mary’s CD Primary School is in their third year working with Enabling Enterprise. Back in school, students have been busy developing their Enterprise Skills by taking part in the ‘Future Transport‘ Challenge Day. Today’s trip was a fantastic opportunity for students from Year 5 to put their Using Imagination and Sharing Ideas skills to the test with the support from professional business volunteers.

The Business:

Bruntwood is a family-owned property company offering office space, serviced offices, retail space and virtual offices in the north of England and Birmingham in the United Kingdom. They own several high-profile buildings in the Manchester area, as well as in Liverpool, Leeds and Birmingham. They own one-third of the office space in Manchester city centre and also donate 10% of all annual profits to arts, cultural and community charities.


The Challenge: Marketing Moguls

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the Enterprise Skills required to do their jobs. Students then went on a tour of the premises, which allowed the teams to see the great variety of jobs available in the world of marketing.
Students took on the role of a marketing team at a new and exciting company that stocks and sells chairs. Teams first undertook crucial market research to find out what features and benefits the employees wanted before Using Imagination to design a brand new chair. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design. Next up, teams decided on the most effective advertising strategy to promote their new product.
The day culminated in teams pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their chair was the one to buy.

What they said:

  • “I’m so impressed with their enthusiasm, especially the way they delivered their presentations.” – Teacher
  • “They were such lovely pupils, so polite, the way they supported each other was lovely to see.” – Volunteer
  • “Today I was really pleased with the way I didn’t give up, I normally keep changing my mind and don’t stick with things but today I kept developing the same idea and making changes to make it better and it I came up with something that was great.” – Student
  • “Our team worked so well together, we listened to one another and added our ideas together to make team ideas.” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting enablingenterprise.org

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