The School:

Farley Junior is in their second year working with Enabling Enterprise. Students have been busy developing their Enterprise Skills by visiting a number of local businesses but also by completing a successful ‘Day in Politics’ back at school, forming their very own political parties from scratch. A few week ago, some of their Year 6 students already impressed the adults outside the classroom with how they mastered their essential enterprise skills in the world of grown-ups. Today’s trip was a fantastic opportunity for more Year 6 students to put their Using Imagination and Sharing Ideas skills to the test with the support of professional business volunteers Nick, Chris, Cova and Tony.

The Business:

Monarch Aircraft Engineering is an award-winning independent aircraft maintenance provider. Like cars, planes need regular maintenance and testing and the service Monarch provide can be likened to an MOT for planes from all fleets as well as privately owned jets.


The Challenge: Marketing Moguls

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the Enterprise Skills required to do their jobs. Students then went on a tour of the premises, which allowed the teams to see the great variety of jobs available at Monarch.
Students took on the role of a marketing team at a new and exciting company that stocks and sells chairs. Teams first undertook crucial market research to find out what features and benefits the employees wanted before Using Imagination to design a brand new chair. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design. Next up, teams decided on the most effective advertising strategy to promote their new product.
The day culminated in teams pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their chair was the one to buy.

What they said:

  • “I’ve seen lots of different sides to my students today. They’ve really learnt how to work as a team, share ideas and listen to each other” – Teacher
  • “The students clearly gained a lot from the day – it’s great to see them develop so many of the skills throughout the day” – Volunteer
  • “I sometimes find it hard to use my imagination but with my team’s help it was much easier to come up with ideas” – Student
  • “I loved the whole day – the best bit was going into the hangar and seeing the airplanes!” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting enablingenterprise.org

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