The School:

Eversley Primary is in their second year working with Enabling Enterprise. Back in school, students have been busy developing their Enterprise Skills by creating a new civilisation on a far-distant planet during their ‘Operation: Moonbase‘ Challenge Day. Today’s trip was a fantastic opportunity for students from Year 6 to put their Using Imagination and Sharing Ideas skills to the test with the support from professional business volunteers.

The Business:

Exterion Media is a leading Out-of-Home media company. They specialise in engaging audiences for leading brands and are at the very forefront of interactive outdoor advertising; owning space on billboards, buses and the rail network.

The Challenge: Marketing Moguls

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the Enterprise Skills required to do their jobs. Students then went on a tour of the premises, including Exterion’s large warehouse. Here they were able to see the huge variety of jobs available at Exterion Media and they even got a chance to take part in one by piecing together an advertising billboard for a brand new film!
Students then took on the role of a marketing team at a new and exciting company that stocks and sells chairs. Teams first undertook crucial market research to find out what features and benefits the employees wanted before Using Imagination to design a brand new chair. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design. Next up, teams decided on the most effective advertising strategy to promote their new product.
The day culminated in teams pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their chair was the one to buy.

What they said:

  • “The teams of students really came together during their presentations and it was great for them to think about how to present in an effective way” – Teacher
  • “The students worked incredibly well throughout the day – I was so impressed by their creativity” – Volunteer
  • “I loved everything about the day and it was amazing to look around the warehouse and learn about advertising from the experts” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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About Enabling Enterprise: … Our Mission Enabling Enterprise is an award-winning not-for-profit social enterprise, set up...



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