The School:

Dairy Meadow is in their third year working with Enabling Enterprise. Back in school, students have been busy developing their Enterprise Skills by successfully running ‘A Day in Politics‘, and are well into their first Lesson Time Project of the year! Today’s trip was a fantastic opportunity for students from Year 4 to put their Using Imagination and Sharing Ideas skills to the test with the support from professional business volunteers.

The Business:

Oliver Wyman is an international management consultancy company, helping businesses to solve their biggest challenges. Most recently, this has included the re-branding of Starbucks and McDonald’s. With offices in over 20 countries, Oliver Wyman employs a total of over 3,000 professionals worldwide, ensuring a truly global approach.

The teams today were joined by a range of volunteers from within the Oliver Wyman team, who represented different areas of the business and were able to support the teams as skills experts.


The Challenge: Marketing Moguls

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the Enterprise Skills required to do their jobs. Students took on the role of a consultancy firm, charged with turning around the fortunes of a failing chair company. Their task was to draw upon the experience of the volunteers around them to develop a new branding and marketing strategy for their client. They were lucky to be supported by volunteers who all have to apply their Using Imagination and Problem Solving skills on a daily basis.
The teams undertook market research to ensure their ideas for a new chair design would meet the needs of office workers: interviewing a volunteer, sharing ideas about what they had seen previously and a great tour of the office where teams saw just how many different types of chairs businesses require! These ideas were then used to create brilliantly colourful and imaginative new chair designs, with some fantastic features!
The day culminated in teams pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their chair was the one to buy.

What they said:

  • “It was a really engaging day, with so much opportunity for the children to put their skills into practice in a really different environment.” – Teacher
  • “It has been a really fun experience. I just can’t believe they are 8! Their presentations were amazing.” – Volunteer
  • “I want to come back to Oliver Wyman to work here when I am older, I really like the offices!” – Student
  • “We had to use our imagination to come up with the best ideas, and we had listened to everything today to put into our design.” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting enablingenterprise.org

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