The School:

Longlands Primary School is in their fourth year working with Enabling Enterprise. Back in school, students had the opportunity to put all eight of their essential enterprise skills to the test through a ‘Crime Scene‘ Challenge Day and Lesson-Time projects. Today’s trip was a fantastic opportunity for students to refresh their skills and particularly put their Using Imagination and Sharing Ideas strategies to the test.

The Business:

Mitie Technical Facilities Management provide facilities management services to hundreds of UK businesses including Rolls Royce and IBM. This includes all maintenance work including engineering, plumbing, cleaning and electrical services. Mitie is a FTSE 250 company and employs over 50,000 people.

The Challenge: Marketing Moguls

The day started off with the students hotseating our expert volunteer from Mitie, Stephen to find out about the work that Mitie does. Highlights included finding out that dogs and hawks are also part of the team at Mitie, helping them keep their customers’ businesses clean and safe. Students then went on a tour of the premises, which allowed the teams to see the great variety of jobs at Mitie and think about how the different enterprise skills apply in different parts of the business.

Back in the room, students took on the role of a marketing team at a new and exciting company that stocks and sells chairs. Teams first undertook crucial market research to find out what features and benefits the employees wanted before Using Imagination to design a brand new chair. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design. Next up, teams decided on the most effective advertising strategy to promote their new product.
The day culminated in teams pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their chair was the one to buy.

What they said:

  • “It is good to see the real focus we’ve had on presentation skills shine through.” – Teacher
  • “My colleagues who received the children at their desks for a talk were very pleased to take part and were very impressed with the pupils.” – Volunteer
  • “Our chair design includes lots of different ideas, but we listened very carefully to what the employees really wanted.” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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