The School:

Al-Furqan Primary School is in their third year working with Enabling Enterprise. Back in school, students have been busy developing their Enterprise Skills by completing their ‘Operation: Moonbase‘ Challenge and Lesson-Time Projects, including Community Café. Today’s trip was a fantastic opportunity for students from Year 5 to put their Using Imagination and Sharing Ideas skills to the test with the support from professional business volunteers.

The Business:

The Chambers of Commerce have helped businesses in Greater Birmingham grow over the last 200 years. Over 3,000 businesses are members of the Chambers. From the largest, such as Jaguar Land Rover, to small businesses, the Chambers work with them to create more jobs in the city and campaigns for further government support.

The Challenge: Marketing Moguls

The day started off with the children interviewing the volunteers to find out about their different roles, responsibilities and the Enterprise Skills required to do their jobs. The children then went on a tour of the premises, which allowed the teams to see the great variety of jobs available in the world of marketing.
They then took on the role of a marketing team at a new and exciting company that stocks and sells chairs. Teams first undertook crucial market research to find out what features and benefits the employees wanted before Using Imagination to design a brand new chair. It was really important that everyone was Sharing Ideas with each other so that they could come up with the most creative and innovative design. Next up, teams decided on the most effective advertising strategy to promote their new product.
The day culminated in teams pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their chair was the one to buy.

What they said:

  • “It has been fantastic to see the children’s confidence grow and develop over the day, along with their Enterprise Skills. The volunteers have been so helpful working with each team. It really has been a fantastic day!” – Teacher, Al-Furqan Primary School
  • “I’ve been so impressed with the children and how engaged they have been with the tasks. They have asked brilliant questions – some that we ask businesses on a day to day basis in our jobs!” – Volunteer
  • “Today I have learnt what other people’s abilities are and that it is important to know what your team can do. I definitely got better at working in a team as the day went on.” – Student, Al-Furqan Primary School

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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