The School:

St Elizabeth Primary School is in their first year of working with Enabling Enterprise. Back in school, students will be busy developing their Enterprise Skills by running Lesson-Time Projects later this year, as well as taking on a whole-school Challenge Day. They’ve also been visiting top businesses across London to see and use those same enterprise skills in the world of work. Today’s trip was a fantastic opportunity for students from Year 5 to stretch their skills outside the classroom and put their Using Imagination and Sharing Ideas skills to the test with the support of professional business volunteers.

The Business:

IHS Markit is the leading source of information and insight in critical areas that shape today’s business landscape. Customers in 140+ countries rely on IHS Markit to address strategic and operational challenges in areas including energy, maritime, chemicals and automotive. Coming from different departments within the London offices, volunteers Alex, Bam, Barnaby, John, Safa, Sam and Silvana were on hand to support the budding entrepreneurs on a creative challenge. Let’s find out how they got on.

The Challenge: Marketing Moguls

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the Enterprise Skills required to do their jobs. Students then went on a tour of the premises, which allowed the teams not only to lead their first bit of market research for their task, but also to see the great variety of jobs available in the world of marketing, including a special visit to broadcasting studio.
Back in the room, students took on the role of a marketing team at a new and exciting company that stocks and sells chairs. Teams refined their crucial market research by finding out what features and benefits the employees wanted before Using Imagination to design a brand new chair. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design. Next up, teams decided on the most effective advertising strategy to promote their new product.
The day culminated in teams practising professional presentations and pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their chair was the one to buy.

What they said:

  • “The day was extremely organised and gave the children the opportunity to work more effectively as a team. The activities were great and so was the build-up to the final task. Also, there were a great variety of adults for the children to speak to, which gave them more awareness of the world outside of school.” – Teacher
  • “It was a great day, a great experience… and it was a lot of fun!” – Volunteer
  • “I can’t think of any suggestions for improvement – keep it as it is!” – Volunteer
  • “We have come up with the most imaginative, luxurious chair and that’s thanks to our best teamwork!” – Student
  • “We have used our imagination by combining our ideas and now we have the most comfortable chair in the galaxy!” – Student
  • “I’ve enjoyed finding out more about the business today. Can we come back tomorrow?” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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About Enabling Enterprise: … Our Mission Enabling Enterprise is an award-winning not-for-profit social enterprise, set up...



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