The School: Southern Road Primary School

Southern Road Primary School is in their sixth year of working with Enabling Enterprise to develop their students’ Eight Essential Skills including Working in a Team and Problem Solving. Last year they took part in Enabling Enterprise projects, business trips and their ‘Crime Scene‘ Challenge Day. Today’s trip was a fantastic opportunity for students from Year 6 to put their Using Imagination and Sharing Ideas skills to the test with the support from The Department for Education volunteers.

The Organisation:

The Department for Education is responsible for children’s services and education, including higher and further education policy, apprenticeships and wider skills in England. They work to provide children’s services and education that ensure opportunity is equal for all, no matter what their background or family circumstances. Today the Year 6 Southern Road students were joined by 11 volunteers from the Free Schools team.

The Challenge: Marketing Moguls

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the skills required to do their jobs.
The Year 6 students then took on the role of a marketing team at a new and exciting company that stocks and sells chairs. Teams first undertook crucial market research, including an amazing tour of The Department for Education, to find out what features and benefits the employees there wanted before Using Imagination to design a brand new chair. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design.
The day culminated in teams pitching their design to a panel of judges in the hope that they could persuade them that their chair was the one to buy.

What they said:

  • “Today was a brilliant chance for the students to use their previous skills and knowledge and apply it in a work scenario. It’s been great to see some students who wouldn’t usually speak up in front of a group do just that!” – Teacher
  • “The trip today really encouraged the students to work in a team and listen to each other.” – Volunteer
  • “It really increased their confidence having to talk to lots of new adults. Some of them who were quiet at the start of the day got up and presented brilliantly at the end.” – Volunteer
  • “My favourite bit was getting to know the volunteers and working with them to get as many ideas as possible about our new chair.” – Student
  • “I think I’ve learned most about using my imagination and how you can ask everyone in your team for ideas and then combine those different ideas to get something new.” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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