The School:

Brimsdown Primary School is in their second year of working with Enabling Enterprise. Back in school, students have been busy developing their Enterprise Skills by working through exciting projects and setting up political parties during an enterprising ‘Day in Politics‘. Today’s trip was a fantastic opportunity for students from Year 6 to put their Using Imagination and Sharing Ideas skills to the test with the support from professional business volunteers.

The Business:

Forward3D helps top brands stay visible online. For example Forward3D helps British Airways, Gucci and John Lewis advertise and reach customers over the internet. This may be through adverts before a YouTube video starts or by making sure certain brands come up when you do a Google search. The company employs over 300 people across offices in London, New York, Shanghai, Soul and Tokyo including today’s fantastic volunteers, Emma and Luiza.


The Challenge: Marketing Moguls

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the Enterprise Skills required to do their jobs. Students then went on a tour of the premises, which allowed the teams to see the great variety of jobs available in the world of marketing.
Students took on the role of a marketing team at a new and exciting company that stocks and sells chairs. Teams first undertook crucial market research to find out what features and benefits the employees wanted before Using Imagination to design a brand new chair. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design. Next up, teams decided on the most effective advertising strategy to promote their new product.
The day culminated in teams pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their chair was the one to buy.

What they said:

  • “It has been great to watch the children’s confidence grow throughout the day.” – Teacher
  • “We could see how much you had thought about the needs of the employees at Forward3D and were very creative in designing your chair to suit them.” – Volunteer
  • ”I learned that you can share ideas with other people and improve them within your team.” – Student
  • “I really want to work here!” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting enablingenterprise.org

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