The School:

From the London Borough of Hackney, Princess May Primary School is in their second year of working with Enabling Enterprise. Last Summer term, the whole school successfully completed ‘A Day Politics’ where students formed their very own political parties from scratch, Working in a Team and Aiming High to get elected by their peers at the end of a busy enterprising day. Today’s trip was a fantastic opportunity for students from Year 5 to put their Using Imagination and Sharing Ideas skills to the test outside the classroom with the support from professional business volunteers.

The Business:

IHS Markit is the leading source of information and insight in critical areas that shape today’s business landscape. Customers in 140+ countries rely on IHS Markit to address strategic and operational challenges in areas including energy, maritime, chemicals and automotive. Today a range of volunteers from different departments within the business were on hand to help Princess May’s budding entrepreneurs on a stretching challenge. Let’s find out how they got on.

The Challenge: Marketing Moguls

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the Enterprise Skills required to do their jobs. Students then went on a tour of the premises, including a special visit to a live broadcast studio. The tour allowed the teams to see the great variety of jobs available in the world of marketing.
Back in the room, students took on the role of a marketing team at a new and exciting company that stocks and sells chairs. Teams first undertook crucial market research to find out what features and benefits the employees wanted before Using Imagination to design a brand new chair. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design. Next up, teams decided on the most effective advertising strategy to promote their new product.
The day culminated in teams pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their chair was the one to buy.

What they said:

  • “Today was an opportunity for the children to enhance their research skills and gave them plenty of chance to work as a team. It also gave them the opportunity to realise that they too can be product designers.” – Teacher
  • “It was great fun! I’d definitely recommend it to my colleagues.” – Volunteer
  • “I am proud of my team for how we stayed positive even when we didn’t have enough time to finish our design.” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting enablingenterprise.org

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