The School: Oaklands Primary School

Based in Ealing, Oaklands Primary School is in its fifth year of working with Enabling Enterprise. With the school’s commitment to develop a love of learning, teachers at Oaklands work hard to offer students the opportunity to hone their own skills in becoming confident individuals with great aspirations for themselves, their futures and their communities.

Today’s trip was a fantastic opportunity for students from Year 6 to put their Using Imagination and Sharing Ideas skills to the test with the support from professional business volunteers.

The Business:

Oliver Wyman is an international management consultancy company, helping businesses to solve their biggest challenges. Most recently, this has included the re-branding of Starbucks and McDonald’s. With offices in over 20 countries, Oliver Wyman employs a total of over 3,000 professionals worldwide, ensuring a truly global approach.

The teams today were joined by a range of volunteers from within the Oliver Wyman team, who demonstrated who each plays their role in ensuring the organisation as a whole continues to be successful. With professionals from the fields of Human Resources, training supervision and consultancy, the students saw how important Working in a Team is for a multinational company.

The Challenge: Marketing Moguls

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the Enterprise Skills required to do their jobs. Students took on the role of a consultancy firm, charged with turning around the fortunes of a failing chair company. Their task was to draw upon the experience of the volunteers around them to develop a new branding and marketing strategy for their client.


Teams first undertook crucial market research, including a tour of the offices, to find out what features and benefits the employees wanted before Using Imagination to design a brand new chair. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design. Next up, teams created new branding and pricing strategies and decided on the most effective advertising strategy to promote their client’s new product.
The day culminated in teams pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their chair was the one to buy.

What they said:

  • “Our team has shared ideas really successfully today by taking turns respectfully. We have learnt that good problem-solving needs the whole team to contribute.” – Student, Oaklands Primary
  • “Today has given students an insight into a real-life working environment with some great professional volunteers. They will take home an understanding that different people can bring different strengths to a group.” – Teacher, Oaklands Primary
  • “I have loved seeing and hearing how innovative the teams have all been and I was so impressed by their imaginative designs.” – Volunteer, Oliver Wyman
  • “We have learnt today that our imagination is bigger than we could have ever thought!” – Student, Oaklands

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting enablingenterprise.org

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