The School:

Carlton Primary School is in their 5th year working with Enabling Enterprise. Back in school, students will be busy developing their Enterprise Skills through their Lesson Time Projects and upcoming Challenge Day, where they will delve into the world of politics. Today’s trip was a fantastic opportunity for students from Year 6 to put their Using Imagination and Sharing Ideas skills to the test with the support from professional business volunteers.

The Business:

Exterion Media is a leading Out-of-Home media company. They specialise in engaging audiences for leading brands and are at the very forefront of interactive outdoor advertising; owning space on billboards, buses and the rail network.

The Challenge: Marketing Moguls

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the Enterprise Skills required to do their jobs. Students then went on a tour of the premises, which allowed the teams to see the great variety of jobs available in the world of marketing.
Students took on the role of a marketing team at a new and exciting company that stocks and sells chairs. Teams first undertook crucial market research to find out what features and benefits the employees wanted before Using Imagination to design a brand new chair. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design. Next up, teams decided on the most effective advertising strategy to promote their new product.
The day culminated in teams pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their chair was the one to buy.

What they said:

  • “It’s been great to actually be in an office – I think they found it quite inspirational. It’s given them ideas for future careers” – Teacher
  • “These students have been a breath of fresh air in the office and you saw employees light up as the teams went around on the tour!” – Volunteer
  • “Sharing Ideas is so important for them at that age and by the end of the day you could see how they’d picked that up, using key words and new vocabulary confidently.” – Volunteer
  • “The whole things has been my favourite – I think it’s good that we got to be creative and collaborate here. I might like to work here when I grow up.” – Student
  • “I definitely know things now that I would have never known at school!” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting enablingenterprise.org

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