The School:

Farley Junior School is in their second academic year working with Enabling Enterprise. Last Summer term, the whole school successfully completed ‘A Day Politics’ where students formed their very own political parties from scratch, Working in a Team and Aiming High to get elected by their peers at the end of a busy enterprising day. This term, they have kicked off their enterprise education programme by visiting a law firm in the heart of the City, and so today’s trip was another fantastic opportunity for students from Year 6 to stretch their enterprise skills outside the classroom by putting their Using Imagination and Sharing Ideas skills to the test with the support from professional business volunteers.


The Business:

Monarch Aircraft Engineering is an award-winning independent aircraft maintenance provider. Like cars, planes need regular maintenance and testing and the service Monarch provide can be likened to an MOT for planes from all fleets as well as privately owned jets. Today volunteers Nick, Cova and Josh were on hand to help the budding entrepreneurs take on this stretching challenge in the world of work.

The Challenge: Marketing Moguls

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the Enterprise Skills required to do their jobs. After a thorough introduction from Business Development Manager Andy, students then went on a tour of the premises where they were lucky enough to be allowed into the cockpit of a full-size aircraft that was being repaired. This allowed the teams to see the great variety of jobs available in the world of engineering and gave them a chance to quiz the adults further and what inspired them to work here.
Students took on the role of a marketing team at a new and exciting company that stocks and sells chairs. Teams first undertook crucial market research to find out what features and benefits the employees wanted before Using Imagination to design a brand new chair. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design. Next up, teams decided on the most effective advertising strategy to promote their new product.
The day culminated in teams pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their chair was the one to buy.

What they said:

  • “The day was really well structured and all volunteers engaged really well with the children. It was a great opportunity for quieter children to display some leadership skills, too.” – Head Teacher
  • “Today was so good it can’t really be improved!” – Class Teacher
  • “We were really impressed with how persuasive you were in your presentation!” – Volunteer
  • “I really liked how one team made an effort to include absolutely everyone and in the end they came together really strongly.” – Volunteer
  • “It was hard but with the power of our imaginations we came up with a great product using teamwork.” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting enablingenterprise.org

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