The School:

President Kennedy School, in Coventry, is in their fourth year working with Enabling Enterprise. Students from President Kennedy School are always keen to demonstrate their Enterprise Skills and today’s trip was a fantastic opportunity for students from Year 8 to put their Listening and Understanding, Presenting and Problem Solving skills to the test with the support from professional business volunteers from Bullring.

The Business:

Bullring is one of Europe’s largest city centre shopping centres, attracting around 35 million visitors a year. It houses one of only four Selfridges department stores and the fourth largest Debenhams in the UK.

The Challenge: Superior Service

The began with the students interviewing the volunteers to find out about their different roles, responsibilities and the Enterprise Skills required to do their jobs. All teams asked thoughtful questions to find out more about their jobs and how they use customer service in their roles. Students then went on a tour of the premises, which allowed the teams to see the great variety of jobs available in the world of retail. Everyone took this opportunity to see great customer service in action and conducted themselves as true professionals around the shopping centre.
Taking on the role of Customer Service Assistants, students were challenged to apply their Problem Solving skills to ensure customer experiences were positive and customer satisfaction remained high by Listening Carefully to customer issues. Tasked with promoting customer loyalty, teams needed to create a brand-new scheme to attract and retain customers.

The day culminated in student Customer Service Teams presenting their work, putting their Presenting skills to use in demonstrating their understanding of customer service and customer loyalty incentives. Everyone was impressed with their clear, confident and eloquent presentations and how all teams had risen to the challenge of the day.

What they said:

  • “It’s a great challenge for the students. It’s encouraged them to think about customer service in a different way. I’m pleased with how focused and engaged they are. ” – Teacher
  • “These trips are vital for developing those skills that students don’t always get the chance to develop in schools. Grades are important, but they aren’t all you need.” – Volunteer
  • “I really enjoyed the trip because it was educational as well as fun. We learnt about customer service and we also had an interesting tour of the shopping cente.” – Student
  • “I’m not normally very confident in sharing my ideas with my group but after today I have more confidence to speak up and maybe think about leading a team as well.” – Student

Thanks to everyone for such a great trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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