The School:

St Mary’s CE VA Primary had their first taste of developing their Enterprise Skills with Enabling Enteprise last academic year when in the Summer Term they took on a Crime Scene challenge, where students became police recruits for the day by investigating who had stolen all the chocolate supplies from school. Today’s trip was a fantastic opportunity for students from Year 6 to put their Using Imagination and Sharing Ideas skills to the test with the support from professional business volunteers.

The Business:

World-famous online retailer Amazon sell ‘everything from A to Z’. Out of the 100 fulfillment centres (FC) around the world, 16 are based in the UK alone. The FC in Hemel Hempstead employs around 1,000 people to meet all the orders placed by their customers worldwide. After a brief introduction from the General Manager, it was time for the teams to find out more about the task that lay ahead of them.

The Challenge: Marketing Moguls

The day started off with the students interviewing the volunteers to find out about their different roles, responsibilities and the Enterprise Skills required to do their jobs. Students then went on a tour of the premises, including the impressive fulfillment centre which was the size of 5 football pitches! This was a fantastic opportunity for the teams to see the great variety of jobs on display and the details of how a customer order is processed. There was even the chance to have a go at packing some orders into boxes!
Students then took on the role of chair designers with each team becoming a new business hoping to sell their fantastic new chair design on Teams first undertook crucial market research to find out what features and benefits Amazon customers might want before Using Imagination to design a brand new chair. It was really important that students were Sharing Ideas with each other so that they could come up with the most creative and innovative design. To help Amazon visualise their new chairs on the website, each team created a mock-up of how it might look, including a picture, detailed description and customer comments.
The day culminated in teams pitching their design and marketing ideas to a panel of judges in the hope that they could persuade them that their chair was the one to stock.

What they said:

  • “We have loved every minute of it! It was great to see the children using a variety of skills and being confident. They have worked through issues and become stronger as a result. Amazon have been amazing hosts – the tour was fantastic – we all learned lots. The children have shown great resilience and supported each other and have felt valued and gained a knowledge of themselves. They’ve also realised which skills they are good at, which they wouldn’t have necessarily done previously.” – Teacher
  • “We were really impressed with the quality of your ideas and thought you were spot on with the discounts you offered to the customers!” – Volunteer
  • “Really engaging day, it was great fun!” – Volunteer
  • “My favourite bit was the tour of the fulfillment centre. I really want to come back and work here one day!” – Student
  • “I have been so inspired by everything here!” – Student

Thanks to everyone for such a fabulous trip day!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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