The School: Guardian Angels Catholic Primary School

Located in Shard End, Birmingham, Guardian Angels Catholic Primary School are in their first year of working with Enabling Enterprise. The pupils from Years 5 and 6 that attended this trip have become familiar with the enterprise skills this year through lesson-time enterprise projects. Year 5 are completing Active Minds and Year 6 are completing the Big Business Challenge. These experiences of enterprise education made the children excited for their challenge.

The Business: Birmingham Airport

Birmingham Airport offers both domestic flights within the UK, and international flights to destinations in Europe, the Middle East, the Indian subcontinent, North America and the Caribbean. The airport also houses a Flight School which offers a unique and exciting learning environment where the airport runways and associated activities can be viewed.

The Challenge: High Fliers

After interviewing an employee of the airport and going on an exciting tour of the premises, the children worked in teams to rebrand a failing airline. Each team selected a target market for their airline, then designed a logo and slogan that would appeal to their customers. They also drew an example interior of the planes that their airline would fly, using their imaginations to create innovative features that would entice potential travellers. At the end of the day, each team presented their branding strategy to the other teams and a panel of judges.

The Results:

The children listened carefully to the information they were given, asked intelligent questions and observed existing airlines on the tour, keen to gain as much understanding and inspiration as much as possible before starting to design the airline. This aiming high showed clearly in their final presentations. All of the teams produced professional, creative branding and showed clear effort to attract their target market. Every child participated in the presentations, sharing their ideas confidently with the audience.

What they said:

  • “I thought that the structure of the day worked really well for the children, as periods of listening were interspersed with creative activities. The fast pace meant that they had no time to waste or get bored. Also the EE team constantly referring back to the skills kept the focus on them throughout the day, which was really good. I’m particularly pleased with some of the quieter children, who have come into leadership roles throughout the day, encouraging other children.” – Teaching Assistant, Year 6
  • “I’ve been very impressed with the children right from the start of the day, especially their fantastic listening and that every single one of them contributed to the presentations. It was clear that they supported each other really well throughout the day, helping and encouraging their team members when they found things difficult.” – Volunteer, Corporate Responsibility Manager, Birmingham Airport
  • “I’ve learnt today that staying positive is really important. When working in a team, you can’t always have it your own way, but you have to stay positive, accept the team’s decision and carry on.” – Student, Year 5

Thanks to Birmingham Airport for such a great trip day, and to the Year 5 and 6 pupils from Guardian Angels Catholic Primary School for coming along.

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting enablingenterprise.org

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