The School: Grendon Primary School

Grendon Primary School are a longstanding partner of Enabling Enterprise in the Midlands, having worked with us for three years. The school is located in south Birmingham. The pupils in Year 5 and 6 that attended this trip were therefore well-versed in enterprise challenges and skills. In January this year they completed the Greeting Cards Challenge.

The Business: Bullring, Birmingham

Bullring is one of Europe’s largest city centre shopping centres, attracting around 35 million visitors a year. It houses one of only four Selfridges department stores and the fourth largest Debenhams in the UK.

The Challenge: Retail Revelations

After interviewing employees of Bullring to find out what it is like to work there and going on an exciting tour all around the centre, the pupils were challenged to design an attraction for the floor space of the shopping centre that would entice visitors. Working in a team, the pupils shared ideas to decide on the theme of their attraction, and then design the experiences that the attraction would entail. They were required to include technology in their designs. They then created detailed maps of their attractions to pitch their ideas to the Bullring employees.

The Results:

Each team designed very inventive, ultramodern attractions with exciting themes, such as a treasure island and futuristic football. The final presentations were all very convincing and delivered exceptionally well with fantastic communication skills on display. They celebrated the teamwork, problem solving and staying positive skills that had been integral to completing the designs to the tight deadlines set. Conflict between team members that had threatened to halt progress earlier in the day were nowhere to be seen.

What they said:

  • “It’s really good to get the children into a workplace, especially the Bullring as they all know it well but are completely unaware of the behind-the-scenes jobs that they are learning about today. They’re so excited to be here, as am I!” – Teacher, Grendon Primary School
  • “It’s been great to see the children develop throughout the day. I was really surprised by some of the transformations I saw – some children who were quiet and unwilling to share in the morning really came of their shells in the afternoon.” – Volunteer, Bullring
  • “My team has used our enterprise skills a lot today. We had to solve a problem and stay positive after one of the members coloured something wrong. The only skill I don’t think we have used is leading, as we have all worked together so well, nobody has had to be a leader.” – Student, Year 6

Thanks to Bullring for such a great trip day, and to the Year 5 and 6 pupils from Grendon Primary School that came along.

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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