The School: The Downs School

The Downs School is a comprehensive secondary school in the village of Compton, Berkshire. Sarah Wilding, Head of Year 10 was keen for her students to take part in an enterprising PDP day as a warm up to their two days of ‘Work Shadowing’. The school prides itself on embedding key values into the students of responsibility, resilience and respect. The Chocolate Challenge is the first Challenge Day set for the students, since a team of KS3 students took on the Tech-Xperts Challenge at @Grow Connect TVT

The Challenge: Chocolate Challenge

The Year 10 students were randomly allocated into teams and were presented with a dilemma to solve: how could they help turn around the fate of a struggling confectionary business, the Traditional Chocolate Company? Through Working in team, students thought carefully and creatively about how best to approach the challenge of appealing to a new target market of teenagers. By using market research and Sharing Ideas, they developed some great plans to make their business thriving again. Working to tight deadlines their Staying Positive skill was put to the test to ensure they completed the tasks on time ready got the final pitches.

The Results:

As the teams got to know each other, they became more confident at Being Creative, ensuring that they challenged their imagination to come up with a new and innovate chocolate brand. ‘The Chocolebrity’ box was based on some teenagers’ interest in celebrities, with each chocolate flavour linked to a current super star such as a dark rich chocolate with hints of honeycomb for the queen bee that is Beyonce. The teams pitched their ideas in front of their class hoping to be chosen to go up to the ultimate final, presenting in front of the whole year group. The final 6 teams showed real resilience and combatted their nerves when Presenting and made the decision very difficult for head judge Mrs Butler. In the end she decided that team ‘Acoa’ had the edge to take the winning title.

What they said:

  • “It’s been very interesting watching them work with their peers, some of which they haven’t worked with before, they’ve grown in confidence over the day” – Teacher, Year 10 Tutor
  • “We adapted our design to suit the results of our market research to ensure that our customers would be happy with our new product.” – Student, Team Acoa – Year 10

Well done to everyone who was involved.

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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