The School: Wendell Park Primary

Wendell Park Primary, based in Hammersmith and Fulham, are now in their third year of working with Enabling Enterprise. They are dedicated to ensuring that their students develop key enterprise skills for the future. As well as running Lesson Time Projects and attending Business Trips across London, the whole school took on their annual Challenge Day in February to design a new society on a Moonbase, developing their fantastic Using Imagination skills.

Today, students from Years 2 and 6 travelled to top Management Consultancy firm Oliver Wyman in Baker Street to test their Problem-Solving skills in the world of work.

The Business: Oliver Wyman, London

Oliver Wyman is a leading global management consulting firm who value exceptional people – people with intelligence, energy, passion, emotional sensitivity and a commitment to excellence. They specialise in helping businesses to solve their biggest challenges and, most recently, this has included the re-branding of Starbucks and McDonald’s.

Today, the students were joined by Patrick, Robert, Henry, Isabelle, Chris and Nicky. This team of professionals brought the world of Management Consultancy to life as they launched the teams on a challenge to turn around the current problems of United Jetways. Before the students became Management Consultants themselves, it was essential that they first interview the real professionals to find out more about their jobs and the skills required to carry out their roles.

The Challenge: High Fliers

The children were set the challenge of creating a marketing and re-branding campaign for United Jetways in order to improve the finances of the struggling airline. Teams left their student identities and became Management Consultants, with imaginative company names such as Considerate Consultants and The Fun-sultants!

Oliver Wyman’s newest consultants set to work; they first identified target audiences from families to business people to regular travellers. From this moment on, it was clear that the room was full of creative consultants Using their Imagination as their ideas to drum up sales included posters with eye-catching images and superb slogans, such as “Happy Faces, Exciting Places!”. Both the experienced and the aspiring Management Consultants were clear that the key was to ask lots of questions and to really target their markets in order to Solve Problems for existing companies. For example, teams targeting families included complimentary magazines and play areas on board, whilst business clients and regular travellers could benefit from discounted flights when booking ahead.

The Results:

The new Management Consultants had clearly understood their project brief and were able to consider their target audiences in order to improve the airline company and look at ways of increasing revenue through in-flight sales which catered for their passengers’ needs. There were fantastic ideas from all the teams, offering products such as a range of global cuisine, a selection of soft toys and even fidget spinners! The day culminated in presentations to the panel of judges from Oliver Wyman to see who had met the brief successfully. The students not only demonstrated fantastic Using their Imagination, but also great Working in a Team and Sharing Ideas in delivering their presentations.

What they said:

  • “The volunteers were able to lead the children by asking questions and offering suggestions, which meant they were all engaged. Every child has been able to apply the skills we have been talking about in school and now they might share today’s experiences with their parents; the next time they fly, they can relate to the whole process a lot more” – Teacher, Wendell Park Primary
  • “They were so creative and so imaginative with their ideas! I was so impressed by their confidence to stand, at the age of 6 and 7, in front of a busy room and present their ideas with such belief.” – Volunteer, Oliver Wyman
  • “We called ourselves ‘The Considerate Consultants’ because we are not helping ourselves, but another company. We want to help them the best we can by showing compassion and thinking about what they need in a way that is passionate, kind and thoughtful.” – Student, Wendell Park Primary

Thanks to Oliver Wyman for a great trip day, and to the students from Years 2 & 6 at Wendell Park Primary for coming along and making it so enjoyable.

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting enablingenterprise.org

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