The School: Redhill Primary School

Redhill Primary School in the Hay Mills area of Birmingham are in their first year of working with Enabling Enterprise. In June, the whole school will take part in the Operation Moonbase Challenge Day, during which they will apply their Sharing Ideas and Problem Solving skills to set up a new society on a new planet. Today, twenty lucky students from Years 3 and 4 ventured out of school to apply their enterprise skills in a retail-themed challenge.

The Business: Bullring, Birmingham

Bullring is one of Europe’s largest city centre shopping centres, attracting around 35 million visitors a year. It houses one of only four Selfridges department stores and the fourth largest Debenhams in the UK.

The Challenge: Retail Revelations

After learning about Bullring and interviewing volunteer employees to find about their job roles and how they use the enterprise skills, the students worked in teams to design a brand new attraction for the floor space of the shopping centre. Taking inspiration from their tour of Bullring, teams began by deciding on the theme of their attraction. Using Imagination and Sharing Ideas, they then thought of activities to include that would engage shoppers and improve their shopping experience.

The Results:

At the end of a busy, fast-paced day, each team presented their ideas to a panel of judges from Bullring, as well as their classmates who, Listening Carefully, were eager to find out about everyone else’s designs. The judges and teachers were impressed with the persuasive and confident presentations. It was great to see all of the students being involved in the presentations and reflecting on the enterprise skills they had used during the challenge.

What they said:

  • “It has been an absolutely splendid day! It has really raised the children’s aspirations and has been wonderful working with the volunteers.” – Teacher, Redhill Primary School
  • “Today has been great. The children were all so well-behaved and it was a pleasure to work with them. I’ll definitely volunteer again!” – Volunteer, Bullring
  • “We worked really hard today and tried our best. We are now better at sharing our ideas and everyone listened to each other. It was really fun! ” – Student, Redhill Primary School

Thanks to Bullring for such a great trip day, and to Years 3 and 4 from Redhill Primary School for coming along.

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

Post discussion

Leave a comment

Spam Protection by WP-SpamFree

About Enabling Enterprise: … Our Mission Enabling Enterprise is an award-winning not-for-profit social enterprise, set up...



General inquiries:
Details: Visit the Contact Page

  • 4
  • 9

Sign up to our Newsletter here.