The Schools: Nine Acres Primary and Redbridge Primary

Nine Acres Primary based on the Isle of Wight and Redbridge Primary in Southampton took part in the Enabling Enterprise competition, providing their students with the opportunity to put their enterprise skills for the test for the very first time. The Year 4 and Year 5 students were fantastic at Working in a Team and Sharing Ideas from the very start of the day, they were clearly up for the challenge and excited to find out more.

The Business: Westquay, Southampton

Westquay is a shopping centre in with over 800,000 square feet of retail space containing around 150 shops, including major retailers such as John Lewis, Marks & Spencer, Zara, Schuh, Waterstone’s, Apple, and many more top brand names. Ensuring that shopping becomes more of an experience than a necessity, Westquay includes a cinema, a bowling alley and a huge array of eateries.

The students were supported today by Operations Manager Andy, Retail Manager Karen, Rebecca from the Events team and Cat and Paige from Customer Services.

The Challenge: Retail Revelations

The teams started the day by interviewing the volunteers to find out all about their careers at Westquay, asking probing questions. The 8- to 10-year olds quickly understood how the enterprise skills were applied in the real world of work. Then the brief was set: to design a new experience for a target market, to help increase the footfall at Westquay. Armed with their key target market facts, they embarked on a tour of Westquay, expertly led by Andy, exploring both behind the scenes and the outside space so they could see the opportunities available.


Back in their teams the students were Using Imagination to come up with creative ways to entice people who loved sport and the environment, but also dog lovers and children who needed entertaining.
After mapping out their new experience through pacey team meetings, the students then had to prepare a pitch that would convince the judges that their plan was the best.

The Results:

The Westquay judges were incredibly impressed with the ideas that these young entrepreneurs presented. Ideas included a free cinema for kids complete with comfy sofas, a wildlife park, a recycling incentive programme and a dog area for those who want to include their four-legged friends in their shopping experience. It was a tough decision for the adults to pick a winning team as they all showed confidence in this exciting trade fair. Team ‘Key to the Door’ won the Using Imagination award, while team ‘Inspiring Island’ were praised for their fantastic Aiming High throughout the day. Praised for their fantastic teamwork skills, our guest judge Jo the Commercial Manager decided that the ‘Inventors and Creators!’ had just the edge over the others, as she was impressed with their ideas, especially for how they answered her tricky questions. A brilliant day for all involved!

What they said:

  • “They are absolutely loving the day and it’s great for them to have an opportunity to do something so different.” – Teaching Assistant, Redbridge Primary
  • “It’s been fantastic to see the children grow in confidence over the course of the day: they’ve been amazing!” – Volunteer, Westquay
  • “We’ve had to use a lot of perseverance today and the power of voting has been important. Today was a very positive day! ” – Ruby, Year 4, Nine Acres Primary

Thanks to Westquay for such a great trip day, and to Years 4 and 5 from Nine Acres Primary and Redbridge Primary for coming along.

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting enablingenterprise.org

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