The School: Brimsdown Primary

Enfield-based Brimsdown Primary School may be in their first year of working with Enabling Enterprise but their students have already impressed teachers and EE staff alike with their enterprise skills. So far this year they have completed a successful ‘Day in Politics’, creating political parties from scratch, and they have also been working on a range of Lesson-Time Projects. Today a lucky few students from Year 5 were in the spotlight, stretching all their enterprise skills to the world of retail, particularly honing in on Using Imagination in one of Londoners’ most favourite shopping centres.

The Business: Westfield Stratford City, London

Westfield Corporation is one of the world’s leading shopping centre companies with iconic retail destinations in London, New York, San Francisco and Los Angeles among its portfolio of 40 centres. Today volunteers Laura, Simon, Jen, Sacha, Emma and Clare were on hand to support the budding entrepreneurs’ forward-thinking whist Sharing Ideas. Let’s find out how they got on.

The Challenge: Retail Revelations

Through a challenge focussed on creativity and teamwork, the children had to work hard to come up with original ideas to bring even more customers flooding to a new attraction for Westfield. Having learnt the key facts about Westfield, and taking into account that a shopping centre is not just about shopping, the children had to think about what else could draw in potential customers. Gaining inspiration from their extensive tour through the different floors at Westfield Stratford, as well as a special interview of Woody from the K9 Team, the children then set their imaginative minds to this new attraction, factoring in their target audience – families.

The Results:

Competition was high. The students excelled at demonstrating their enterprise skills. They impressed with their original ideas and use of imagination, were great at working together in their teams and Listening Carefully to each other in their design activities and wowed the panel of Westfield volunteer judges in the presentation stage. A very strong performance all day!

What they said:

  • “The day’s content is excellent and the children were enthused. I think they gained a lot in their teamwork, sharing, listening and working together well. Don’t change a thing!” – Teacher, Brimsdown
  • “They are so attentive and really taking in what we tell them. The questions that some of them asked were excellent, already showing the skills to become a Facilities Manager one day.” – Facilities Manager, Westfield
  • “I think your workshop has a really good format, especially with the tour – that really allowed them to be more creative.” – Volunteer, Westfield
  • “I was impressed at how a couple of the children were very quiet at the beginning but they still stood there, coaching and encouraging each other – I would have never been able to do that at their age.” – Volunteer, Westfield

Thanks to Westfield for such a great trip day, and to Year 5 from Brimsdown Primary School for coming along.

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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