The School: Summerfield Junior & Infant School

All children at Summerfield Junior & Infant School have been working with Enabling Enterprise for several years now, developing their enterprise skills through a wide range of Lesson-Time Projects, Challenge Days and business partner trips. Their creativity and forward-thinking skills already showed when they designed an array of futuristic modes of transport last year, so they were more than ready to put their skills to the test once more on a new challenge, this time in the world of work.

The Business: Bullring, Birmingham

Bullring is one of Europe’s largest shopping centres, attracting over 35 million visitors a year. It houses one of only four Selfridges department stores in the country and the fourth largest Debenhams in the UK.

The Challenge: Retail Revelations

Children from Years 3 to 6 arrived at Bullring excited to learn about this amazing workplace and the challenge that faced them. Keen to ask questions to find out all they could about our volunteer’s roles and responsibilities and the how they use the enterprise skills in their jobs, they took a tour to find out more about how the centre works. Using Imagination
and working alongside volunteers from Bullring, the children designed a new themed shopping centre feature to encourage visitors to stay longer, putting their creative and teamwork skills to the test.

The Results:

Bullring volunteers and school staff alike were very impressed with the way in which members of each team collaborated – needing to show great Listening Carefully skills as their Sharing Ideas and Problem Solving skills came to the fore to design a new retail attraction for Bullring .

What they said:

  • “The children’s enterprise skills have developed so well over the past three years. Watching them work and co-operate in their teams today clearly shows how far they have come.” – Member of staff, Summerfield Junior & Infant School
  • “It was great to see how the children worked so well in their teams, sharing ideas and collaborating with such good behaviour throughout the day. I have really enjoyed this experience and seeing the children use their skills so well in this challenge.” – Bullring Volunteer,
  • “Thanks for great day! We did a good job using our team skills and imagination to make a Board Game attraction at the Bullring.” – Student, Summerfield Junior & Infant School

Thanks to all at Bullring, Birmingham for such a great trip day, and to the children from Summerfield Junior & Infant School for coming along.

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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