The School: Wheelers Lane Primary

Wheelers Lane Primary are a three-form entry school in Kings Heath, Birmingham. Now in their third year with Enabling Enterprise, they have been working hard to develop their Enterprise Skills both in and out of the classroom. Back in October, the whole school’s Enterprise Skills were tested when they took part in their ‘Day in Politics‘ Challenge Day where budding politicians considered important issues in society and created and their own political parties. Year 4 were excited to embark on their new challenge at Birmingham Markets!

The Business: Birmingham Markets, Birmingham

Over the centuries Birmingham’s markets have provided local people and businesses with quality produce and products at value prices. The three public retail markets – Indoor, Open and Rag and the Large wholesale market – make up the Bull Ring Markets and they occupy a modern retail space that draws on the city’s historic street patterns. They also play an important part in Birmingham’s role as one of the largest retail centres in the UK.

The Challenge: Magical Markets

Senior Markets Officer, Simon Hughes welcomed the young Market Traders and explained the historic significance of the site of the markets in Birmingham. His knowledge and energy enthused the group who were very keen to find out more on a terrific tour. They took in the sights and sounds of the markets, meeting the people working there and seeing the skills they needed to use every day in order to be successful traders. Using what they had learned from the tour and from quizzing Simon about the markets, the entrepreneurial students had the information required to tackle the enterprise challenge. Students then set about designing their own market stall for a healthy food product, creating their ‘flash’ and marketing material.

The Results:

All of the teams demonstrated super enterprise skills. Using Imagination and Sharing Ideas skills shone through and all students worked fantastically as a team to create their own ideas for a market stall. At the end of the day, teams went about planning and practising their presentations and the confidence with which they presented their results to the judges demonstrated the sustained impact enterprise education is having at Wheelers Lane on their students. They really were a credit to their school.

What they said:

  • “The students were very engaged and kept on track with the task all day. It’s been a pleasure!” – Volunteer, Birmingham Markets
  • “We got better at working as a team because when we had a disagreement about the theme of our stall we stayed positive and worked together to combine our ideas” – Year 4 Student, Wheelers Lane

Thanks to Birmingham Markets for such a great trip day, and to Year 4 from Wheelers Lane for coming along!

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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