The School: Southern Road Primary

Newham-based Southern Road Primary have been expertly developing eight core enterprise skills for the fourth year running with Enabling Enterprise. Not only have they done so via several Challenge Days as a whole school, but also through numerous employer visits to top businesses across London to put those skills to the test in the world of work. Today it was the turn of 25 enthusiastic Year 4 students to show off their Working in a Team skills, in an inspiring venue which was the perfect fit for enterprise education.

The Business: London City Airport

London City Airport services over 4.3 million passengers each year. Built in 1987 the airport is a key link to London’s financial services centre and carries flights from 15 international airlines to 48 destinations. The airport is about to implement a big expansion project that will allow more aircrafts to fly in and out and will generate 2,100 new jobs. So today, volunteers Fabienne, Barry and Gemma were the experts on hand to help the young entrepreneurs hone in on Sharing Ideas and Problem Solving in this stretching challenge. Let’s see how they got on.

The Challenge: High Fliers

The day started with a fascinating tour of the airport terminal, including some crucial market research that would come in handy for today’s challenge. The 8- and 9-year old students were quickly placed in teams and were set the challenge of rebranding a failing airline. Each team aimed high to work effectively together, factoring in their target market and coming up with brilliant plans to re-brand ‘Abacus Airways’.

The Results:

Working to tight deadlines, students wowed the adults in the room, who were impressed with the students’ determination to make their plan a winning one. Ambitious ideas and branding were praised throughout the day, and with everyone’s continuous efforts, the teams were able to produce advertising posters that high-street agencies could have been jealous of. At the end of the day, following a round of Dragons’ Den style presentations in front of our City Airport judges, the adults had the tricky task of picking a winning team, who all worked so hard that all students were awarded a certificate for the skills they showed off.

What they said:

  • “After today the students have gained an understanding of how the world works, jobs available to them in their local area and the importance of a brand image and the impact it can have. A great day!” – Teacher, Southern Road Primary
  • “I liked your poster very much because it was very clear and you gave great reasons for the target market you chose. Well done!” – Volunteer, London City Airport
  • “You all spoke very clearly, showed great confidence and your presentation was amazing!” – Volunteer, London City Airport
  • “Today we were good at working together even though we were from different classes.” – Student, Southern Road Primary
  • “I’m proud of the way we aimed high and worked together as a team, especially in our presentations.” – Student, Southern Road Primary
  • “We are the best team because we were sharing ideas and then we joined our ideas and voted on the better ones.” – Student, Southern Road Primary

Thanks to London City Airport for such a great trip day, and to Year 4 from Southern Road Primary School for coming along.

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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