The Schools: Southern Road and William Tyndale Primaries

Today a group of Year 5 students from Southern Road Primary School in Newham joined forces with Year 4 students from William Tyndale in Islington. Both schools have several years’ experience offering their students a thorough programme of enterprise education through Lesson-Time Projects, Challenge Days and employer visits to businesses across London. Today was the chance for these students to stretch their enterprise skills in the world of higher education.

The Business: UEL, London

The University of East London (UEL) became a university in 1992 with a heritage dating back to 1898. The university had over 19,000 students in the last academic year and have students from over 120 countries. The university offers an inclusive research-led education, providing a transformational experience that enhances employment prospects for all students. Volunteers Aishah, Olu and Charlotte were on hand to help the mixed teams of 8-, 9- and 10-year olds hone in on Using Imagination and Sharing Ideas. Let’s see how they got on.

The Challenge: University Challenge

During University Challenge the students had to find out about university life and were tasked with setting up a brand new society to advertise at Freshers’ Fair. In their teams, the budding entrepreneurs carried out market research to see what society might appeal to the UEL Ambassadors before creating promotional materials to encourage students to sign up.

The Results:

The UEL Ambassadors were really impressed with the confidence displayed by the enterprising teams of Southern Road and William Tyndale students. Themes included a sports-oriented society and a multicultural society to represent all the nationalities the students could think of! Then it was time for presentations. The Primary entrepreneurs worked to tight deadlines but fine techniques to persuade the UEL Ambassadors that their society was the most appealing, and they certainly didn’t make it easy for the adults to decide on a winning team!

What they said:

  • “Children gained team building experiences from today, especially working in a team with students from another school.” – Teacher, William Tyndale
  • “For me, one highlight of the day was two girls who were dead silent in the morning, but by the end of the challenge they came out of their shell. Actually, it was fantastic to see them all joining in!” – Volunteer, UEL
  • “I remember one team who at the start could barely talk to each other, but thanks to one boy and the amazing questions he kept asking his team, they showed brilliant leadership in the end!” – Volunteer, UEL
  • “Today I’m proud of my team for all the ideas we have put together.” – Student, Southern Road

Thanks to University of East London for such a great trip day, and to Years 4 and 5 from William Tyndale and Southern Road Primary Schools for coming along.

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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