The School: Selwyn Primary School

Selwyn Primary School, located in the London Borough of Waltham Forest, is in its second year working with Enabling Enterprise. This year, students across Key Stage 2 are working towards developing their enterprise skills through lesson-time projects, business trips to employers and a challenge day later in the year. Today was a great opportunity for 10 students from Year 5 and 6 to practise their enterprise skills in preparation for their projects next term.

The Business: Forward3D, London

Forward3D helps top brands stay visible online. For example, Forward3D helps British Airways, Gucci and John Lewis advertise and reach customers over the internet. This may be through paid adverts before a YouTube video starts or appearing at the top of a Google search. The company employs over 250 people across offices in London, New York, Shanghai, Soul and Tokyo. Today, students were joined by Jasmin, a Human Resources Advisor who helped them throughout the activities and offered some sound advice during their market research.

The Challenge: Tech-xperts

This tech-based challenge sets teams of students the task of designing their very own app that solves communication concerns across the company. After completing market research on a tour of the open-plan work space, students had an opportunity to ask insightful questions to the Forward3D employees about their problems communicating with colleagues. Later, teams had to decide on a catchy company name and app logo to attract users.

The Results:

Over the course of the day, it was a pleasure to watch the progress made by teams in the two focus skills for the day: Problem Solving and Sharing Ideas. Having never worked in these teams before, it was great to observe how the students had team discussions before making decisions and used a number of strategies to solve problems collaboratively. Creative ideas included a communication app called ‘Global ChatBox’, which allowed for chat, type and video messaging and a no-internet-required app called ‘RecWrite’ which used voice recognition to record and type messages, plus automatically translating to any language. The day ended with teams presenting their app design to a group of judges, who had nothing but praise for the teams of budding entrepreneurs.

What they said:

  • “A real team-building and skill-developing session drawing out hidden talents from the children.” – Teacher, Selwyn Primary School
  • “This opportunity has ignited thoughts about different career options; having business insights at this age must be really helpful for their development.” – Volunteer, Forward3D
  • “I love it here! I want to go to college and study business then go to university to study business then come and work here – they have already said I can have an interview!” – Student, Selwyn Primary School

Thanks to Forward3D for such a great trip day, and to Year 5 from Selwyn Primary School for coming along.

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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