The School: The Winns Primary

The Winns Primary School based in Walthamstow have been working on developing key enterprise skills for the third year running they have done this through Lesson-Time Projects, Challenge Days and visits to top employers. Today a selection of Year 5 students were in the spotlight as they were keen to Using Imagination and Sharing Ideas skills in action in the world of work. Let’s see how they got on.

The Business: White Stuff, London

White Stuff is a British fashion and lifestyle brand that sells women’s and men’s clothing, accessories and gifts in over 100 shops in the United Kingdom. It also has shops in Germany and Denmark and customers can shop via mail-order catalogues and through its website.

The Challenge: Retail Revelations

The Winns students were quick to team up despite coming from different classes across the year group and were keen to take their challenge: to create a themed shopping attraction, complete with state-of-the-art technological gadgets, with a view to attract even more customers to the White Stuff stores. In order to do this well, children needed to conduct some crucial market research, which was helped by a fantastic tour of the premises, where students quizzed employees from a variety of departments, getting lots of insights and top tips from White Stuff employees.

The Results:

Back at their tables, the children were really excited to share their ideas with their teammates. They worked against the clock to design an imaginative floorplan for their attraction, before preparing the most persuasive presentations. At the end of the day, the White Stuff volunteers turned into judges who witnessed an incredible amount of confidence, teamwork and creativity.

The adults in the room were truly impressed with the students’ forward-thinking suggestions. For example, some of the ideas for wearable tech featured VR headsets which would help customers try out virtual clothes in case they weren’t available in the store. There was also an ambitious marketing campaign based on a waterslide theme, proving those budding entrepreneurs from The Winns had no limit in Aiming High.

What they said:

  • “I liked how the children were thoroughly engaged and how enthusiastic the volunteers were. They worked well with the children. After today I think the children gained an understanding of all the elements that go into running a retail business, as well as developing their teamwork skills further.” – Teacher, The Winns
  • “They were full of ideas – very intuitive and advanced.” – Volunteer, White Stuff
  • “You could tell how much they improved, even in this short amount of time.” – Volunteer, White Stuff
  • “I would most definitely do it again and recommend it to colleagues. I would tell them ‘Book it and make sure you take part in the day!’” – Volunteer, White Stuff
  • “I am proud of my team because we’ve really worked hard in this challenge and we are all taking away something we have learnt [about our teamwork] from today.” – Student, The Winns
  • ”Thank you White Stuff for giving us more confidence in what we do!” – Student, The Winns

Thanks to White Stuff for such a great trip day, and to Year 5 from The Winns Primary School for coming along.

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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