The School: Oasis Academy Woodview

Oasis Academy Woodview are a located near Five Ways in Birmingham and are in their fourth year with Enabling Enterprise. They have been working hard on developing their enterprise skills Year 3 and 4 students were keen to show them off at their trip to Bullring, Birmingham!

The Business: Bullring, Birmingham

Bullring Birmingham is one of Europe’s largest city centre shopping centres, attracting over 37 million visitors each year. It houses one of only four Selfridges department stores and the fourth largest Debenhams in the UK, amongst many other popular retail outlets in its landmark shopping centre. Bullring employs over 6,000 people working around the clock in a whole host of roles, to ensure it offers a premier retail experience.

The Challenge: Retail Revelations

A host of volunteers from different areas of the business including security, finance and marketing welcomed Oasis Academy Woodview Primary students to Bullring, introducing them to the world of retail and the roles involved in keeping everything running smoothly in the shopping centre. Students were keen to find out more on their tour and took the opportunity to quiz volunteers and rub the famous bronze Bull on the nose ‘for luck’ to ensure their success in a team with winning ideas. Once back in their teams, creativity flowed as initial designs were drafted, before the teams decided on final concepts for their shopping centre floor. Setting up team roles, they worked quickly to deadlines, producing fabulous shopping centre floor designs.

The Results:

The students worked brilliantly in their teams, and all of the volunteer judges were incredibly impressed with how well they rose to the challenge. Demonstrating their challenge skills – particularly Sharing Ideas
for the theme, and using imagination for unique designs. By the end of the day, teams were ready and raring to go in a Dragons’ Den style pitch to the panel of judges from Bullring. Presenting their beautifully designed shopping centre deigns, students showed they were both confident and creative.

What they said:

  • “An organised and structured day where students were given the opportunity of working as a team, valuing each other’s opinions and learning to speak confidently within a group – I’m very happy with how the day was paced.” – Teacher, Oasis Academy Woodview
  • “The day was clear and engaging, the students really enjoyed the day and as a volunteer, it was really easy to join in and circulate around groups.” – Volunteer, Bullring
  • “Sharing my ideas and using my imagination when designing our retail experience was my favourite part.” – Student, Oasis Academy Woodview

Thanks to Bullring for such a great trip day, and to Year 3 and 4 from Oasis Academy Woodview for coming along.

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting

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