The Schools: Chingford CE & Five Elms

Ten Year 4 students from Chingford CE Primary School, Waltham Forest, joined forces with fifteen Year 6 students from Five Elms Primary School, Barking & Dagenham, for a unique challenge in the world of work. Both schools are in their second year of working with Enabling Enterprise and have stretched their enterprise skills not only through whole-school Challenge Days, but also in a range of employer visits to top businesses. Today was a chance for both schools to show off the skills they had learnt in the previous year.

The Business: Westfield Stratford City, London

Westfield Corporation is one of the world’s leading shopping centre companies with iconic retail destinations in London, New York, San Francisco and Los Angeles among its portfolio of 40 centres. Today volunteers Laura, Sophie, Chris M & Chris B from Westfield Stratford City were on hand to help the budding entrepreneurs hone in on Using Imagination and Sharing Ideas. Let’s see how they got on.

The Challenge: Retail Revelations

The mixed groups of Chingford and Five Elms students were quick to team up and were keen to take their challenge: to create a cultural shopping attraction for a specific target market, complete with state-of-the-art technological gadgets. In order to do this well, children needed to conduct some crucial market research, which was helped by a detailed and extremely informative tour of the shopping centre, including meeting members of the canine team!

The Results:

Back at their tables, the children were really excited to share their ideas with their teammates. They worked against the clock to design an imaginative floorplan for their attraction, before preparing the most persuasive presentations. At the end of the day, the Westfield volunteers turned into judges who witnessed an incredible amount of confidence, leadership and teamwork. The adults in the room were truly impressed with the students’ forward-thinking suggestions. For example, ideas for wearable tech featured a supersmart watch for children serving as a people finder in case you get lost. There was also an original marketing campaign for teenagers with the aim to drive even more business to the shopping centre.

What they said:

  • “Today was very interactive and had an enthusiastic ethos. I think the students gained confidence from working with the other school, especially as we were younger than them!” – Teacher, Chingford
  • “They have come up with ideas we might actually use in our next development plan.” – Volunteer, Westfield
  • “I liked how everyone was engaged and everybody took something away from the experience. I think we should do more of this.” – Volunteer, Westfield
  • “I am proud of how my team stayed positive. We worked hard and got there in the end.” – Student, Five Elms

Thanks to Westfield for such a great trip day, and to Year 4 from Chingford Primary and Year 6 from Five Elms Primary for coming along.

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us or visiting enablingenterprise.org

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