The School: Curwen Primary School

Curwen Primary School based in Plaistow have been developing their students’ enterprise skills with Enabling Enterprise for more than 4 years. Taking part in 3 lesson-time projects a year and visiting many of London’s top employees, they are dedicated to preparing their students for the next step on the their journey to success. With a bid to include the whole school and its community Curwen took their celebration of their Autumn term projects to the next level!

The Challenge: The Big Sell Off!

Curwen Primary decided to hold an Apprentice-style sell-off event as a culmination of the children’s Enabling Enterprise topics. Each year group worked on developing a product or service which they could sell on the day of the event. They also learnt the importance of advertising material to create a buzz and draw in customers, exploring what was involved in making a profit as well as developing excellent customer service skills. Each project linked to different areas of the curriculum to further embed their learning. For example, Year 2 linked their sales of popcorn, drinks and cupcakes to their Ghana Topic, whilst Year 6 linked their service to Literacy and Shakespeare in the form of a play.


The day started with an Enabling Enterprise assembly to the pupils who had come to school prepared for the day of business, complete with business suits and smart clothes. As the classes prepared for the afternoon’s sales, the parents took part in an Enabling Enterprise workshop to find out more about the skills their children have been developing in school and more importantly, why. The parents could then learn together with their children by taking part in mini enterprise skills ‘games stations’.

The Results:

The Big Sell Off took place in the afternoon, confidently kicked off by Year 6’s production of Romeo & Juliet, with tickets sold out and student vendors selling popcorn and ice cream on the door. An undisputable success! The whole school was buzzing with children heavily engaged in serving customers, moving around school advertising and promoting their businesses, dealing with money and change successfully and doing their best to raise as much money as possible. The total profit raised by the school and community of Curwen Primary was an incredible £877.03!

What they said:

  • “It was wonderful to see everyone so enthusiastic, I was particularly impressed with the children persuading their customers to spend money through various money saving offers.” – Teacher, Curwen Primary School
  • “I didn’t like it, I LOVED it!” – Student, Curwen Primary School

Well done to everyone who was involved.

Enabling Enterprise are working in partnership with schools and businesses to support students to build enterprise skills and aspirations. Find out more by contacting us.

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